B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)

In this B2B marketing podcast episode, Danielle Messler interviews Alex Fine, co-founder of Understory, about his "Allbound" concept, which integrates outbound, paid media, and LinkedIn strategies. Alex discusses effective cold email techniques, emphasizing deliverability and personalization using tools like Instantly and Clay. He highlights the importance of targeted messaging and avoiding spam tactics. The conversation covers aligning messaging across different channels, the value of working in specialized "pods," and the need for deep, agentic research to achieve genuine personalization. Alex shares his background in sales and marketing, emphasizing the importance of understanding individual customer pain points and actively listening to their needs to create relevant and impactful campaigns.