Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group

Are your SaaS ads actually doing their job, or just burning budget?

In this week’s episode of SaaS Backwards, Ken Lempit and Jason Myers of Austin Lawrence Group go deep on what GTM leaders get wrong about advertising in 2025:

Why most SaaS ads look and sound the same (and fall flat)
Where messaging fails long before the click
How to align sales and marketing in a high-consideration buying cycle
The overlooked power of direct mail and live events
When to pull back on spend—and how to know it’s time

If you’re spending more but converting less—or just tired of “safe” campaigns with no spark—this conversation will challenge your assumptions and give you a new playbook.

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Ep. 165 - Why Most SaaS Ads Fail (and What to Do Instead)

SaaS Backwards - Reverse Engineering SaaS Success

Ep. 165 - Why Most SaaS Ads Fail (and What to Do Instead)