YouTube26 Oct 2018
52m

Matt Abrahams: "How to Make Your Communication Memorable"

Podcast cover

Stanford Graduate School of Business

This podcast provides tools and tactics for making communication more memorable, addressing common fears about forgetting what to say and audiences not remembering it. It emphasizes presentation hygiene, including diet, exercise, sleep, and leveraging technology. Listeners are encouraged to define communication goals based on information, emotion, and action, structuring content using comparison, problem-solution, or "what, so what, now what" frameworks. Practice involves standing, warming up vocally, and chunking information. To aid audience recall, the podcast advises varying vocal delivery and evidence types, tailoring content to audience knowledge, expectations, and attitudes, and leveraging physical and mental engagement through techniques like imagery and analogies. The podcast concludes by highlighting the importance of repetition, reflection, and feedback for improving communication skills.

Outlines

Part 1: Preparation, Hygiene

Part 2: Structure, Goal Setting

Part 3: Practice, Delivery Techniques

Part 4: Resources, Q&A

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