If women are buying more cars, why are car designs still so macho?

This podcast episode delves into the lack of female-centric designs in automobiles, despite the growing number of women drivers and their significant purchasing power. It explores the gendered perceptions of car designs, the influence of economic factors, and various innovations aimed at catering to female preferences. The discussion emphasizes the importance of avoiding stereotypical assumptions and focusing on understanding the actual needs and preferences of female drivers, rather than relying solely on gendered designs.