What happens when your first startup fails—and you decide to try again anyway?

That’s what Giuseppe Baidoo did with Gusto Snacks.

Armed with nothing but grit, curiosity, and a kitchen, he started testing recipes and asking 300 strangers for honest feedback (even when they spat out his product). Giuseppe shares how he used grant funding, street hustle, and constant iteration to build something better—and how that led to 40,000 snacks sold.

We also touch on how Brexit changed his entire production plan, why listening to critics is key, and the power of showing up with no ego.

In 12 minutes, you’ll hear a masterclass in resourceful entrepreneurship.

Listen to the full episode with Giuseppe ⁠here⁠.

👋 GET IN TOUCH WITH US

👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠

📰 Read our ⁠⁠⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 unmissable agrifood insight and 1 deep question for your own development)

The Part Listeners Couldn't Skip: How to Build a Food Startup That Sells 40,000 Snacks with No Budget - from our episode with Gusto Snacks Founder, Giuseppe Baidoo #70

Tomorrow's Bites with Andrés and Sjacco

The Part Listeners Couldn't Skip: How to Build a Food Startup That Sells 40,000 Snacks with No Budget - from our episode with Gusto Snacks Founder, Giuseppe Baidoo #70