This episode is brought you by Free Agency.

Zach Pogrob is the man behind @BehaviorHack on Instagram. He runs an Instagram account that has amassed over 970K followers and added close to 700K followers in the last 3 months alone. Zach develops content with the focus of helping people improve their habits, productivity, and well-being.

Timestamps

(00:00) Trailer

(02:38) How Zach went from 180K to over 900K followers in 3 months

(03:50) Finding lightning in a bottle with animated clips

(04:16) Check out Free Agency

(06:30) What caused Zach’s following to explode? (lightning in a bottle)

(10:10) When the algorithm has you, it has you.

(12:00) The power of compounding & finding what works

(14:00) Playing the long game and staying committed.

(17:20) Your equipment does not matter (the explosion of animated reels)

(21:50) Handling big expectations.

(25:20) Going viral for stupid reasons (lessons learned).

(28:50) What your social media Bio says about you.

(31:22) Behind every successful entrepreneur is a former failed self.

(36:03) “I think everyone can be obsessed.”

(37:15) Why most people stay in jobs they don’t like

(40:08) How silence and change gives clarity and drive.

(42:21) Why ‘obsession’ is Zach’s mantra.

(47:00) Who inspires Zach? (Jocko Willin and Mr Beast story)

(51:20) Creator economy - Will everyone become a creator?

(52:00) Zach’s predictions on the future of AI & the future of social media

(57:20) This is literally how you get a million followers (Step by step)

(58:10) The improved Soho House - Mad House

(01:02:19) The future is in person not online

(01:05:00) What’s next for Zach? The plan to monetize

(01:10:25) What is the cost of obsession?

(01:11:30) Is obsession worth it?

(01:12:43) Check out Free Agency

(01:13:30) Subscribe to the channel

Sponsor

Check out our sponsor, Free Agency if you want to take your career to the next level (https://www.freeagency.com/)

Socials

Host: https://twitter.com/calum_johnson9

Guest: https://www.instagram.com/behaviorhack/

Zach Pogrob: The Secret to Going Viral, The Power of Obsession, Living a Creative Life

The Calum Johnson Show

Zach Pogrob: The Secret to Going Viral, The Power of Obsession, Living a Creative Life