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In episode 3 of This New Way, Aydin sits down with Philippe Dame, CPO of Recollective, to unpack how AI is transforming qualitative market-research, sales operations, internal knowledge-sharing, and day-to-day productivity.Phil walks through the product pivot that turned Recollective’s vast unstructured data into an “AI-first” insights engine, then demos a stack of no-code automations — from AI-powered lead scoring in Google Sheets to a self-serve Vertex AI search that makes every doc, deck, and Gong call instantly searchable.You’ll hear concrete play-by-plays, see cost breakdowns , and learn how to start small, scale fast, and turn AI into a force-multiplier across your org.

Timestamps:

00:35 Phil’s background and early web-tool days

01:44 Pivot to Recollective and focus on market-research tech03:18 Why hybrid qual + quant research matters

03:58 Unstructured data → perfect AI playground

04:50 “Roadmap reset” after ChatGPT pressure

06:00 How the team up-skilled on LLMs & vector DBs

08:12 First AI features: summarization → theme extraction → comparisons

09:05 Making space for AI work without derailing commitments

10:10 Company-wide AI wins: sales data mining & lead scoring

13:08 Relay + Google Sheets workflow for automated enrichment

16:18 Running internal “AI office hours” to drive adoption

17:05 Staying current: newsletters, trials, and cost control

20:25 Seat-based vs. usage-based pricing—Phil’s take

23:04 Perplexity as Phil’s go-to research sidekick

24:50 Cutting the “collaboration tax” with self-serve AI answers

27:24 Live demo: Recollective’s Ask-AI tab & verbatim citations

31:28 Segment @mentions for instant comparative analysis

37:04 Emotion tagging and drilling into negative feedback

38:30 Building an internal Vertex-AI search in one afternoon

42:23 Agent Builder setup walkthrough

44:34 Relay use-cases: lead workflows, news scraping, stand-up bot

53:23 n8n migrations: 4,000 Gong calls plus on-the-fly analysis

56:30 OpenAI Playground & Notebook LM for ad-hoc knowledgebases

1:02:20 Google AI Studio multimodal experiments (free)

1:04:04 Start simple—one use-case, one stakeholder, iterate

Tools & Resources Mentioned:

AI / LLMs & Model-Playgrounds

ChatGPT (OpenAI)
OpenAI Platform & Playground
Claude (Anthropic)
Perplexity Pro- Google Gemini (Workspace)
Google AI Studio

KnowledgeBase & Search

Vertex AI Agent Builder / Search (Google Cloud)
Notebook LM (Google)
Internal Vertex-powered “ask-AI” portal

Automation & Workflows

Relay (no-code workflow tool with AI steps)
Zapier (reference point)
n8n (open-source automation + AI agents)

Data, CRM & Sales Enablement

Google Sheets
Salesforce
Outreach
Gong (call recordings)

Collaboration & Productivity

Slack (AI channel, human-in-the-loop flows)
Notion (company intranet)
Google Drive & Google Calendar
RSS feeds + custom “Article Extractor” scraper

Core Product

Recollective (Phil’s qualitative-research platform with built-in AI features)

Developer / Engineering Utilities

Cursor IDE (AI-assisted coding, briefly cited)

AI Digs For Insights From Unstructured Data with Philippe Dame of Recollective

This New Way

AI Digs For Insights From Unstructured Data with Philippe Dame of Recollective