Tom Fishburne is the founder of Marketoonist, a bootstrapped marketing cartoon business he started in 2010. He started drawing and sharing cartoons in 2002, and it took him 8 years to make the leap, despite having a successful career in marketing. 15 years later, Tom is still going strong, with the business making money from cartoon licensing, speaking gigs, brand deals, his book and more.

Listen to the extended version of the show here: https://indiebites.com/membership/

Timestamps

00:00 - Intro
01:23 - Moving to Czech Republic out of college
02:16 - From Czech Republic to MBA
03:19 - Starting cartooning
04:03 - Tom's first client
04:37 - Imposter syndrome
05:20 - Pricing too low
06:01 - Making the leap to full time
07:08 - The terrifying moment of taking the leap
08:08 - How Tom executed on his plan as a full time cartoonist?
09:20 - Marketoonist revenue breakdown
10:45 - Why Tom still does client work
12:45 - Dealing with sh*tty clients
13:55- Dealing with AI and competition
15:55 - Recommendations

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Why the Marketoonist is the dream indie business - Tom Fishburne

Indie Bites

Why the Marketoonist is the dream indie business - Tom Fishburne