In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks to Adam Lyons, CEO and Founder of The SMART Blueprint.

Adam Lyons shared his passion for entrepreneurship and explained the concept behind The SMART Blueprint, which stands for Staff, Marketing, Audience, Revenue, Testimonials. It is a blueprint designed to help business owners increase their revenue by maximizing the lifetime revenue they generate from their customers to continuously serve their needs.

Adam also highlighted the importance of distinguishing between the different needs of their target audience and realizing that they vary from time to time. According to him, the system they developed has helped many business owners identify what to develop next. By diving deeper into the heart and mind of your most important customers, you can have a better understanding of what it is that you should be doing next and grow your company significantly.

Key Points from the Episode:

What does S.M.A.R.T stand for?
The objectives of The Smart Blueprint
The importance of maximizing lifetime value through proper resource management

About Adam Lyons: Adam Lyons has boosted the revenue for experts in over 1,900+ small businesses since launching The S.M.A.R.T Blueprint in 2020. Many of Lyons’ customers came to him during the rough times of 2020, (like the Dungeons and Dragons Shop in Bastrop, Texas, which grew by 36,000% in the middle of the pandemic!)

Beyond his own portfolio of growing companies, Lyons is an advisor for over 500 brands and experts across the U.S. and Canada. Lyons has been featured on CNN, MSNBC, Business Insider, The Today Show, Forbes, the Daily Mail and the NY Post. He has been awarded two different ‘Wicked Smaht’ awards due to his innovative business strategies and multiple two-comma club awards. Companies he has worked with include PepsiCo, Nike, Nescafé, Discovery Digital Networks and many smaller brands.

Lyons also created and developed his outside-the-box business system out of frustration that fake experts with good marketing were making more revenue and profit than REAL experts. He first used his knowledge to grow his own personal expertise into a 7-figure-a-year business, before the requests from other experts started coming in.

Today, Lyons lives on a ranch in Texas with his wife and their five children where he helps hundreds of experts boost their revenue each year to compete with all the fake wannabes flooding our screens, through the use of customer insight reports, S.M.A.R.T. Upsells, and the S.M.A.R.T. Blueprint.

About The SMART Blueprint: The S.M.A.R.T Blueprint stands for Staff, Marketing, Audience, Revenue and Testimonials. It is a 5-step surefire process for helping experts uncover new revenue through customer insight reports, customer avatar analytics, revenue prediction, product testing and market research, ultimately allowing their businesses to generate additional revenue without new leads.

Tweetable Moments:

01:28 - "Resource management and logistics is the key to a successful business."

03:50 - "Business owners are still not capitalizing on their resources inside their company, uh, with the lifeblood of the company, which is their customers."

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Links Mentioned in this Episode:

Want to learn more? Check out The S.M.A.R.T Blueprint’s website at

1375 – Just Ask Your Audience with The SMART Blueprint’s Adam Lyons

The Thoughtful Entrepreneur

1375 – Just Ask Your Audience with The SMART Blueprint’s Adam Lyons