In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Digital Marketing Consultant and Executive Coach, Pamela Wilson.

Pamela has over 30 years of experience working with business owners and helping them use all available digital tactics to create strategies that work. Her mission is to provide strategies to the marketing team and help them fulfill their roles so that they can be really good at what they do and implement their work at a very high level.

Pamela is aware of the different marketing strategies being shared on the internet these days, but stressed the importance of proven marketing tactics to ensure they work for your business. She also shared some tips on how to use data to get qualified leads. In her example, she helps companies maximize their digital platforms through content creation and social media marketing for data. She also stresses the importance of group collaboration to make sure they have the right strategies in place to make everything work as planned.

As a thought leader herself, Pamela advises that to attract more audience for your niche, you need to consistently deliver valuable, high-level information to your customers.

Key Points from this Episode:

How to find the right marketing strategies that will work for your business
Use data to better manage your marketing
Use digital platforms to get qualified leads
Sales and Marketing Trends

About Pamela Wilson: Pamela Wilson coaches people in mid-career to build profitable online businesses. She’s an online educator, author, keynote speaker, and founder of PamelaWilson.com.

Pamela is the author of two books: Master Content Marketing and Master Content Strategy, and the creator and head coach for The Offer Accelerator, The BIG League, The Content Lab, and The Image Lab.

Tweetable Moments:

04:01 - "It does start by looking at your data. So you try different things, but then you actually take the time to look at the data that those things have produced to see what your audience and what your customers are responding to."

07:32 - "We're using all of their digital platforms to make sure that we're educating people, we're positioning the business with some thought leadership type content, and we're making them really like industry leaders that people want to work with."

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Links Mentioned in this Episode:

Want to learn more? Check out Pamela Wilson’s website at https://www.pamelawilson.com/

Check out Pamela Wilson on LinkedIn at https://www.linkedin.com/in/pamelaiwilson/

Check out Pamela Wilson on Instagram at https://www.instagram.com/pamela_wilson/

Check out Pamela Wilson on Facebook at

1380 – Finding Strategies for Your Business with Pamela Wilson

The Thoughtful Entrepreneur

1380 – Finding Strategies for Your Business with Pamela Wilson