In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Principal of JHL Solutions, Juli Lassow. As a retail consultant, Julie shares her wealth of expertise on how retailers can provide their customers with high-quality products that exceed their expectations. She emphasizes establishing strong partnerships with suppliers to achieve this goal. Building solid partnerships starts with understanding customers' preferences and expectations. By doing so, retailers can identify products that will sell well and ensure their suppliers can meet the demand. Regularly sharing updates and feedback with suppliers ensures that both parties are on the same page and can address any issues quickly. Retailers should also focus on creating a welcoming and enjoyable shopping environment by paying attention to small details in-store. To achieve the best results, retailers can seek the help of an independent negotiator to evaluate their interests and position objectively. This can lead to more impactful results and ensure both parties feel satisfied with the final agreement. With a positive and collaborative approach, retailers can establish strong partnerships with their suppliers, resulting in high-quality products that meet and exceed customer expectations.

About Juli Lassow:

Juli is an expert in retail with over two decades of experience. As the founder of JHL Solutions, she specializes in developing private-label partnerships that transform the relationships between mass retailers and suppliers. Lassow's distinct expertise lies in owned brand product development, supplier matrices, global sourcing, and compelling negotiations, predominantly for Fortune 50 and 500 organizations. Beyond her professional role, she is a speaker, author, and devoted advocate for sustainability, leading her industry toward a more conscious future.

About JHL Solutions:

JHL Solutions is a consultancy firm aimed at demystifying the process of creating successful owned brand partnerships. The firm bridges the gap between retailers, suppliers, and strategies to maximize product value. Founded by retail expert Juli Lassow, JHL Solutions can provide value at any stage, whether you require a completely new solution or wish to overhaul an existing structure. The firm's services cater particularly well to organizations whose needs aren't met by larger retail consultancies, providing tailored, practical strategies for brand development.

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Links Mentioned in this Episode:

Want to learn more? Check out JHL Solutions website at http://www.jhl-solutions.com/ Check out JHL Solutions on Linkedin at

1595 – Elevating Private-Label Retail Partnerships with JHL Solutions’ Juli Lassow

The Thoughtful Entrepreneur

1595 – Elevating Private-Label Retail Partnerships with JHL Solutions’ Juli Lassow