In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner & Principal of Bolt from the Blue Copywriting, Rachel Allen.

Rachel Allen is the driving force behind Bolt from the Blue Copywriting, a full-service copywriting agency. They handle everything from high-level branding conversations to social media posting. In Rachel's words, their work is about "making words make money."

Good copy does more than just fill space on a website. It should draw people in, show them your value, and make clicking that Contact Us button a no-brainer. Good content does more than take up space in people’s social media feeds. It makes them want to reach out and connect, click, and share.

Many clients have asked Rachel about the impact of AI on her field, with some even suggesting that AI might replace human copywriters. However, Rachel firmly believes that while AI, specifically ChatGPT, is excellent for finding combinations of words, it can never replace human creativity and strategic work.

Rachel shared an example of an email pitch that, while technically correct, lacked the warmth and connection that only a human can provide. AI can give accuracy regarding demographic facts but lacks the depth of understanding from human interaction. When copy needs to perform, it requires the expertise and creativity of a human mind.

If you don’t have the right words, you’re dead in the water, because silence is disconnection. Bolt from the Blue is brilliant at taking wildly complex information and distilling it down to only what truly matters to your potential clients so they sit up, pay attention, and think, “These are the people I want to work with!”

Bolt from the Blue Copywriting, the client onboarding process is designed to understand the client's business and their past experiences with copywriters. They offer various services, including web design, content infrastructure, social media, nurture campaigns, email campaigns, and sales pages. They also provide consulting and branding development, help with brand pivots or crisis management, and even offer fractional work, where they come in as a fractional CMO for a few months to ensure things are done right.

Key Points from the Episode:

Explanation of what Bolt from the Blue Copywriting does as a full-service copywriting agency
Discussion on the impact of AI on copywriting and Rachel's disagreement with the idea of AI replacing human creativity and strategic work
Elaboration on the limitations of AI, specifically ChatGPT, in copywriting
Explanation of the process of working with clients at Bolt from the Blue Copywriting and the various services they offer
Differentiation of Bolt from the Blue Copywriting through their commitment to honoring the humanity within themselves and their clients
Invitation for small to medium-sized businesses or departments to reach out if they genuinely care about their work and value the human connection
Mention of the blog and free workshops offered by Bolt from the Blue Copywriting

About Rachel Allen:

Rachel Allen is a highly accomplished professional in copywriting and marketing. As the owner of Bolt from the Blue Copywriting, she has built a reputation for helping clients across various industries, ranging from accounting to astrology, maximize the impact and profitability of their written content. Rachel and her team have worked with clients from over 21 countries, providing copywriting, content creation, and consulting services.

In addition to her expertise in copywriting, Rachel is an engaging speaker who delivers informative and...

1631 – Your Words Working for You with Bolt from the Blue’s Rachel Allen

The Thoughtful Entrepreneur

1631 – Your Words Working for You with Bolt from the Blue’s Rachel Allen