Mastering Outsourcing and Video Marketing

In a recent episode of "The Thoughtful Entrepreneur," host Josh delves into the intricacies of outsourcing and video marketing with Kirsten Graham, co-founder and co-CEO of Six Figure Business Coaching. Kirsten brings over 16 years of experience in the outsourcing industry, particularly in helping businesses streamline their marketing tasks through virtual assistants (VAs). This blog post will break down the key takeaways from their conversation, offering actionable advice and expert insights to help you effectively manage virtual assistants and leverage video marketing to enhance your business operations. Kirsten shares her journey into the world of outsourcing, humorously referring to herself as the "outsourcing queen." With a focus on helping businesses outsource marketing tasks to VAs, primarily based in the Philippines, Kirsten acknowledges the mixed experiences many entrepreneurs have had with outsourcing. She attributes these challenges to a lack of proper management and communication. Drawing from her extensive experience, she shares several best practices for managing virtual assistants effectively, such as providing clear job descriptions, investing in training, utilizing project management tools, building relationships, understanding cultural differences, and committing to long-term roles. Transitioning to the topic of video marketing, Kirsten shares her personal experience in the real estate industry, where she began creating videos to improve client communication. She explains how her initial frustration with clients not bringing necessary documentation led her to create informative videos that enhanced the client experience. Kirsten encourages businesses to leverage video marketing as a way to give value without asking for anything in return, aligning with the philosophy of "givers gain." Josh inquires about how Six Figure Business Coaching supports clients in implementing effective video marketing strategies, and Kirsten explains that her company not only helps clients develop their marketing strategies but also matches them with trained virtual assistants who can assist in executing those strategies.

About Kirsten Graham:

Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money!

About Six Figure Business Coaching:

We help entrepreneurs scale through video marketing with a marketing virtual assistant doing the heavy lifting through our signature program, https://TheMarketingVAAdvantage.com Our Outsourcing For Bosses program teaches entrepreneurs how to scale their business. Our business coaches teach you how to create original video content, marketing strategy, how to become a master delegator, provides done-for-you systems and processes and more so you can become an influencer in your niche, generate lead and close more sales. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest

Links Mentioned in this Episode:

Want to learn more? Check out Six Figure Business Coaching website at https://www.sixfigurebusinesscoaching.com/ Check out Six Figure Business Coaching on LinkedIn at https://www.linkedin.com/company/six-figure-business-coaching-llc Check out Kirsten Graham on LinkedIn at

1996 – Managing Virtual Assistants and Boosting Engagement with Kirsten Graham

The Thoughtful Entrepreneur

1996 – Managing Virtual Assistants and Boosting Engagement with Kirsten Graham