Revolutionizing Customer Engagement with Personalized Video Content

In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a transformative discussion with Peter Lisoskie, the CEO of iProelio and founder of Relatable. The conversation centers around the innovative Relatable platform, which enables businesses to create personalized video content to enhance customer engagement and build meaningful relationships. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses looking to leverage personalized video content in their marketing strategies.

Josh begins the episode by inviting listeners to explore new opportunities for connecting with partners, investors, influencers, and clients. Drawing from his extensive experience of speaking with over 2,000 leaders about their best business practices, Josh offers a free video resource that outlines steps to achieve 100% inbound marketing without relying on spam, ads, or traditional sales tactics. As the conversation shifts to Peter Lisoskie, Josh expresses his enthusiasm for the Relatable platform, highlighting its focus on personalization and effective communication. He notes that the platform allows users to convey the right message to the right audience through video, which he finds particularly exciting.

Peter explains the foundational concept behind Relatable, identifying significant socio-economic megatrends that have influenced consumer behavior, particularly the rise of "native digitals," who now represent 51% of the global population. He emphasizes that traditional sales methods, such as lead generation and cold calling, are becoming less effective as consumers increasingly prefer to engage on their own terms. Peter encourages listeners to reflect on their own purchasing behaviors, noting that most consumers conduct research online before making decisions. This shift has led to a demand for more personalized interactions, where consumers seek relationships with individuals rather than faceless companies or brands.

About Peter Lisoskie:

Part mad scientist, part futurist, and an unstoppable capitalist. With over 30 years in the high-tech and product development arena, he's held division leadership roles at powerhouse companies like Hewlett Packard, Verifone, and Nike, all while amassing an impressive collection of 18 patents. Peter doesn't just foresee the future; he brings innovations to life before you even realize you need them – a true visionary.

Peter's pioneering spirit sets him apart. He's been a featured expert in Inc. and made appearances on major networks such as CNN, Fox Business, and MSNBC. His expertise includes interactive videos, artificial intelligence, and the fascinating world of neuroscience as applied to sales, marketing, and customer engagement.

Currently, in his labs, Peter's cooked up a new category of software called interactive video relationships. This is in response to the shift away from the Attention Economy and lead generation to the shift toward the Relationship Economy and demand generation. In fact Gartner reported 72% of all B2B and B2C buyers never want to have an interaction with a sales person.

Relatable creates a choose your own adventure interactive experience plus reconnecting if the viewer pauses or re-engaging with additional Relatable's based on viewers answers and actions. That makes it personal and relevant. Today's digital world needs to go beyond likes and comments. People want to build relationships with brands. Most importantly people want to do business with people they like, know, and trust. That's relatable delivers on your phone in the palm of your hand.

About iProelio:

iProelio is a software company that develops interactive solutions that help people connect in a more real and relatable way. The...

2077 - Redefining Consumer Engagement through Personalization with iProelio’s Peter Lisoskie

The Thoughtful Entrepreneur

2077 - Redefining Consumer Engagement through Personalization with iProelio’s Peter Lisoskie