How did soda go from medicinal 'impregnated water' to billion-dollar gut health elixir called Poppi?

We dive into the wild transformation of soda from its quirky 18th-century roots as a health tonic to its latest reincarnation as a “functional wellness” drink dominating Whole Foods shelves.

We explore:

The bizarre origins of soda and how it was never meant to be fun.
The wellness rebranding of sugar water—from Coca-Cola to kombucha.
Why Gen Z is rejecting legacy soda brands and embracing gut health.
The role of storytelling, packaging, and pseudo-science in building billion-dollar beverage brands.
How soda brands use human psychology in their marketing.

and much more...

This episode is part history, part branding masterclass and a whole lot of sodaaa.

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From 'Impregnated Water' to a $2 Billion “Gut Health” Drink: The Wild Evolution of Soda - Around The Table With Andrés & Sjacco

Tomorrow's Bites with Andrés and Sjacco

From 'Impregnated Water' to a $2 Billion “Gut Health” Drink: The Wild Evolution of Soda - Around The Table With Andrés & Sjacco