“Don’t pitch slap me.”

That’s the line Spenser Meeks uses to describe the all-too-common trap most any professional falls into when presenting information (Usually via presentation decks) — jumping straight into specs and data before earning your audience’s attention. In a lively convo, Spenser and Nico break down why 60% of all conference speaking sessions (yes, your conference panels) are rated “meh”… and how better storytelling could fix that.

If you’re tired of your message falling flat or sales calls that go nowhere, learn to help people care before they calculate. Spenser, who’s trained the moderators and presenters for RE+ and other top trade shows, shares the emotional and psychological blueprint that can transform technical pitches into conversations that land.

🎭 Why storytelling creates instant emotional engagement

🧠 How to structure sales conversations for maximum buy-in

💬 The “one-liner” framework that makes your value unforgettable

🎨 How to ditch boring slides and make your presentations pop

Whether you’re prepping for your next pitch or just want your message to stick, this episode will help you stand out—without shouting specs.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

809: Storytelling > Specs: How To Sell Anything Better In 2025

SunCast

809: Storytelling > Specs: How To Sell Anything Better In 2025