How to Use AI to Research Like a Researcher (with Cori Widen, User Research Lead at Photoroom)

In this episode of The Product Manager podcast, Cori Widen, User Research Lead at Photoroom, discusses how AI can standardize and democratize good research at scale. Cori shares her journey of incorporating AI into her research workflow, initially reluctant but eventually embracing it due to company culture and technological advancements. She details her current methodology, which combines AI tools like Dust with manual processes such as affinity diagramming, to analyze qualitative data. Cori also highlights the importance of prompt engineering, validating AI analysis, and addressing potential biases. She emphasizes Photoroom's user-centric culture, where stakeholders actively engage with user research, fostering a hunger for insights and promoting best practices. Looking ahead, Cori envisions researchers spending more time collaborating with stakeholders and brainstorming solutions, leveraging AI to enhance efficiency and credibility.