In this episode of their podcast, Anna and Emmanuel discuss the partnership between Warner Bros. Discovery (WBD) and the Golden Trail World Series (GTWS). They share insights from interviews with WBD representatives and Jiao Fu, the founder of the Golden Games, focusing on WBD's perspective on trail running and the Golden League. The discussion covers the importance of drama and a concise two-hour format for live broadcasts, the potential for the GTWS to reach a broader audience through WBD's platforms, and the unique "flower format" track design that enhances the viewing experience. They also explore the challenges and opportunities for long-distance races and the future of the GTWS, including its potential inclusion in the Olympics and expansion in Asia.
Part 1: Introduction and Partnership
Part 2: Content Production and Future Goals
Part 3: Interviews and Commercialization
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