Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization. They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.

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#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)

The Dave Gerhardt Show (from Exit Five)

#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)