In this special episode of The Modern Hotelier, David Millili and Steve Carran take you behind the scenes at BITAC’s Sales, Marketing & Revenue Management Summit at the Hotel Fairmont Grand Del Mar in San Diego, CA.

This episode is packed with insights, laughs, and moments that define what makes BITAC unlike any other event in hospitality.

Featuring exclusive interviews with:

Lucy Eason (Plusgrade) – On the power of upselling tech and why BITAC’s intentionality makes it so special
Robert Marusi (Hotel del Coronado) – On being a disruptor and putting the customer first
Nick Horgan (Amaze Insights) – On starting the BITAC sales and marketing summit and how to get 3x ROI from events
Jack Tadami (Vella AI) – On building genuine relationships that go beyond name tags
Lynsey Kreitzer (GF Hotels & Resorts) – On personalization, pre-research, and what sets BITAC apart from massive trade shows

Tune in to hear:

Why relationships matter more than ever
How technology is evolving hotel revenue strategies
What makes BITAC different from every other event

Watch the FULL EPISODE on YouTube: https://youtu.be/xAtehukK-FQ

Join the conversation on today's episode on The Modern Hotelier LinkedIn page
The Modern Hotelier is produced, edited, and published by Make More Media

Links:
Jack Tadami on LinkedIn: Linkedinlinkedin.com/in/jack-tadami-1086b6aa/overlay/about-this-profile
Vella AI: https://www.vellaai.co/

Nick Horgan on LinkedIn: https://www.linkedin.com/in/nick-horgan/

Amaze Insights: https://www.amazeinsights.com/

Robert Marusi on LinkedIn: https://www.linkedin.com/in/robert-marusi-b6267739/

Hotel del Coronado: https://www.hoteldel.com/

Lucy Eason on LinkedIn: https://www.linkedin.com/in/lucyeason/

Plusgrade: https://www.plusgrade.com/

Lynsey Kreitzer on LinkedIn: https://www.linkedin.com/in/lynseykreitzer/

GF Hotels & Resorts: https://www.gfhotels.com/

For full show notes head to: https://themodernhotelier.com/episode/152

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.

#152: Inside BITAC Sales, Marketing, & Revenue Summit 2025

The Modern Hotelier

#152: Inside BITAC Sales, Marketing, & Revenue Summit 2025