In this episode, Smith and Mayhew dive deep into some uncomfortable—but essential truths about becoming a better man. From Stoic principles like Memento Mori to redefining success beyond image and ego, they explore how real growth starts with hard choices, emotional honesty, and a willingness to confront your own excuses.

They break down how to respond (not react) to adversity, why self-awareness and self-perception are not the same thing, and how your current excuses might be fuelling your future regrets. There’s a powerful story involving football fans on a packed Amsterdam train, a lesson from a punchy Mike Tyson quote, and a surprising amount of wisdom packed into a single tattoo. Plus, we uncover why you don’t need to swim with sharks or wear a backpack in Bali to live a meaningful life—unless you really want to.

If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com

Adam Smith

From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.

Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.

Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/

Adam Mayhew

Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.

Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.

Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/

To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

082: Remember : You MUST die!

Aligned : The Unfiltered Podcast for Founders.

082: Remember : You MUST die!