Matthew Brennan has published:

Attention Factory: The Story of TikTok and China's ByteDance

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It's a great read, with lots of interesting ideas about how to fight for attention. And how to manage information flows in a world overflowing with content and ideas.

The slides mentioned are below and here.

Related podcasts and articles:

What Is the Secret of TikTok / Douyin’s Success? (Jeff’s Asia Tech Class – Podcast 20)

This is part of Learning Goals: Level 7, with a focus on:

#32: Adaptation, Innovation and Resilience as Competitive Strategy

Concepts for this class.

SMILE Marathon 2: Machine Learning / AI and Zero-Human Operations
SMILE Marathon 4: Rate of Learning
Learning Advantages
Social Capital

Companies for this class:

Bytedance
TikTok / Douyin
Facebook

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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