This week’s podcast is about Monster Energy and my approach for winning in digital as a CPG brand.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to the China Tech Tour.

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Related podcasts and articles are:

Habits, Chemistry and Mindless Behavior As Competitive Advantages (Asia Tech Strategy – Daily Update)

From the Concept Library, concepts for this article are:

Competitive Advantage: Share of Consumer Mind
Digital Marathon: Ecosystem / Platform Participation
CPG and FMCG

From the Company Library, companies for this article are:

Monster Energy

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

I host Tech Strategy, a podcast and subscription newsletter detailing the strategies of the best digital businesses in the US, China and Asia.

This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.

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Monster Energy and How CPG Brands Can Win in Digital (154)

The Tech Strategy Podcast

Monster Energy and How CPG Brands Can Win in Digital (154)