In this episode of Medsider Radio, we sat down with Ryan Rhodes, CEO of EDAP TMS. EDAP is changing prostate cancer treatment through Focal One, a robotic high-intensity focused ultrasound (HIFU) system that doesn’t require the use of surgery or radiation.

Ryan has over 30 years of experience in market development, with two decades focused on medical robotics. Before EDAP, Ryan was CEO of Restoration Robotics, where he guided the company to a successful merger with Venus Concept. He spent 13+ years at Intuitive Surgical, establishing the global Urology franchise, which became the company’s entry point for broader adoption of the da Vinci system. He also spent 11 years at Ethicon (J&J) in sales, marketing, and market development.

In this interview, Ryan challenges founders to ask: Are you creating a scalable medtech solution or a product with limited growth potential? He unpacks why standardization and scalability are critical for adoption, how clinical data fuels credibility and reimbursement, and why early adopters take the biggest risks — but also reap the biggest rewards.

Before we dive into the discussion, I wanted to mention a few things:

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Lastly, if you'd rather read than listen, here's a link to the full interview with Ryan Rhodes.

A Great Product vs. a Great Business: Interview with EDAP TMS CEO Ryan Rhodes

Medsider: Learn from Medtech and Healthtech Founders and CEOs

A Great Product vs. a Great Business: Interview with EDAP TMS CEO Ryan Rhodes