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According to the American Gaming Association, bets on March Madness basketball games could amount to as much as $3.1 billion. Almost every national sports outlet — ESPN, The Athletic, Bleacher Report, NBC, CBS, The Ringer — has partnered with a major sports betting company. Big money is changing hands. What does that mean for sports journalism? On the Media producer Rebecca Clark-Callender reports in a piece that first aired a year ago.

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Sports Media’s Big Gamble on the Betting Industry

On the Media

Sports Media’s Big Gamble on the Betting Industry