How to Diversify Away from Meta and WIN

This episode explores strategies for diversifying marketing channels beyond Meta, particularly for brands facing advertising restrictions. Against the backdrop of rising customer acquisition costs (CAC) and the risk of account suspensions, the discussion highlights Breeze's experience with App Lovin, where they spent over $500,000 in a month due to its acceptance of their ads. More significantly, the conversation covers content creation, emphasizing the need for specific, adjacent messaging to work around advertising limitations, such as using "elevated" instead of "high." The speakers also discuss the importance of adapting content and offers to different platforms, noting that a dollar-off offer in pop-ups often outperforms percentage-based discounts. As the discussion pivoted to team structure, the speakers suggest hiring consultants for specialized tasks to avoid the high costs of full-service agencies, and spot-checking agency work. Emerging industry patterns reflected in the conversation include the need for brands to be agile, creative, and data-driven in their marketing efforts to succeed in a rapidly changing digital landscape.