Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models.

Episode topics & Timestamps

(00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch

(02:25) the rapid growth of BulletPitch and the audience size

(05:25) how BulletPitch measures audience engagement through polls and investor introductions

(08:49) the ratio of growth from Twitter ads, organic sharing, referrals, and word of mouth

(12:18) Discussion on the strategy of Twitter ads and what makes a good ad

(23:15) The Business model of Bulletpitch

(27:00) Launching BulletPitch Plus

(35:48) Insights on newsletter saturation

(41:49) Monetization challenges faced by newsletters

(45:09) Brett shares his experience with hosting events and the value of in-person interactions for newsletter subscribers

Links mentioned:

https://www.bulletpitch.com/

https://twitter.com/BrettPerlmutter

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Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More

New Media

Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More