Live from Shoptalk 2025, Meta’s JP Chookaszian joins Chris Walton and Anne Mezzenga to unpack one of the show’s biggest announcements—Meta’s new omni-channel ad platform. JP walks us through the macroeconomic shifts driving this innovation, why in-store performance matters more than ever, and how AI and GenAI are shaping Meta’s future tools, from dynamic ad generation to virtual try-on. If you want to know what’s next in retail media, this is the episode to hear.