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Two years ago, I embarked on a journey to build my personal brand across the most competitive social channels. I was curious: what happens when you focus on growing your audience authentically across multiple platforms?

In this video, I share the insights from my exploration of different social platforms and the strategies I tested along the way.

I'm breaking down what I discovered about growing each platform into 4 key pillars that have shaped my approach to building a meaningful presence online.

Get my free Content Idea Machine here:

http://www.founderos.com/discover/content-idea-machine

Video title ideas (for the algo):

How SMART People Will Use Social Media in 2025

The New Social Media Playbook for Founders in 2025

How to Build a Strategic Social Media Presence in 2025

How Successful Founders Will Use Social Media in 2025

Connect with me:

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray

My website: https://www.founderos.com

#onepersonbusiness #creatoreconomy #entrepreneurship

00:00 - Intro

00:40 - Platform 1: X

06:02 - Platform 2: LinkedIn

09:12 - Platform 3: YouTube

12:35 - Platform 4: Instagram

16:12 - Content GPS System Checklist

how SMART people will use social media in 2025 I EP 64

The Matt Gray Show

how SMART people will use social media in 2025 I EP 64