17:I[66739,["/_next/static/chunks/0.3dg.jzl0xwf.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/0skdv12y78fnh.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/10dnvbzcepzg2.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/0w-9dtq49e_fk.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/1331nw5i_3lcb.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/053zyoym-_i67.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V"],"default"] 19:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V"],"IconMark"] 18:T40d,

Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:

Strategy:

1. Why most companies don't create demand

2. How to use data to actually improve marketing performance

3. Just because it's inbound doesn't mean it's a good marketing strategy

4. It's' time to rethink what a website is for

Paid Social Deep Dive:

5. Copy in the creative is the #1 variable that determines whether or not your ad is successful

6. When to invest in a targeting tool like Metadata or Clearbit

7. Why creative is your secret weapon for maximizing smaller budgets

8. Why your lookalike audiences might be a trap 9. How to measure the success of a retargeting campaign

130 - Creative is Your Secret Weapon | DGL S2 x28

GTM Live

130 - Creative is Your Secret Weapon | DGL S2 x28