17:I[66739,["/_next/static/chunks/0.3dg.jzl0xwf.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/0skdv12y78fnh.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/10dnvbzcepzg2.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/0w-9dtq49e_fk.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/1331nw5i_3lcb.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/053zyoym-_i67.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V"],"default"] 19:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_3RxvMhdoqChZq1Vee41wPR23ae8V"],"IconMark"] 18:T41e,

Last night on Demand Gen Live, Chris and Megan covered the following topics:

The truth about influencer marketing that executives need to recognize
Relationship building is at the core of B2B influencer marketing
The value of user-generated content
Great marketing means sales isn’t needed in the same capacity
What types of content drive the most engagement
Leveraging trade shows in an unconventional manner
Sales enablement content
Ad consumption - is there a negative impact if no action is taken?
Experiential marketing
How digital and offline channels intertwine
Using media to educate and entertain the consumer rather than making them feel like they are just being moved through the funnel

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

149 - The Truth About B2B Influencer Marketing | Demand Gen Live S2 x35

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149 - The Truth About B2B Influencer Marketing | Demand Gen Live S2 x35