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B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout process with no outbound sales to help carry the weight. Because of that, DTC marketing strategy is inherently different. Today, we welcome back DGL legend Gaetano DiNardi, a former B2B marketer who transitioned to B2C marketing at Aura - a digital security company that helps consumers stay safe online. In this episode, Gaetano talks about:

Why creative and storytelling are so important in DTC
How to win against competitors with deeper pockets and more established brands
Partnering with creators
His best advice for B2B marketers
And more...

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi

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293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi