Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success

This Masters of Scale podcast episode features an interview with entrepreneurs Kass and Mike Lazerow, who discuss their entrepreneurial journey, including the failure of their first company, Golf.com, and the subsequent success of Buddy Media, which they sold to Salesforce. The interview covers their experiences navigating business challenges, raising capital (including a dramatic story of securing funding in a single lunch), building company culture, and making critical hiring decisions. They emphasize the importance of transparency with employees and investors, even when facing setbacks, and offer advice on building strong teams and making difficult decisions. The Lazerows also share their investment philosophy, focusing on identifying passionate founders with a clear vision and the ability to adapt.