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Coca-Cola is a legacy brand that has seemingly seen nothing but success since the company's humble beginnings in the late 1800's. But if we take a look under the surface, is everything as it seems for the Coca-Cola Company, or is there more to the story?

Crack open an ice-cold Coke and dive into this episode to hear our sugary-sweet recipe for success for Coca-Cola (spoiler: it's about more than just the brand!).

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S1E26: Coca-Cola Case Study

Strategy Simplified

S1E26: Coca-Cola Case Study