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In this mock case interview, the candidate is preparing for a first round interview with BCG. Can he solve the case like a true BCG consultant?

The case involves a brick-and-mortar electronics retailer struggling to survive amidst the pressures from competitors and innovation in the industry. The company is looking for a winning retail strategy that staves off the competition and gets them back to profitability.

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S4E17: BCG Technology Case Study: Electronics Retailers

Strategy Simplified

S4E17: BCG Technology Case Study: Electronics Retailers