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This is a two-part episode from conversations recorded at the Running Event in Austin, TX this past November. First, I'm joined by Tim Tollefson who provides a race-directing behind-the-scenes look at the Mammoth Trail Fest. Then I'm joined by Lauren Osbourne who shares lessons learned from building a modern speciality running retail store - Exchange Running Collective - in Nashville, TN.

Timestamps:

(1:48) - whether trail running events should have points of view
(4:51) - the role of brand partners at trail running events
(5:56) - race director off-season activities, business challenges
(13:49) - event permitting for trail races
(20:49) - inspirations for Mammoth Trail Fest
(27:58) - more brand partnerships discussion
(36:13) - golden trail series relationship
(41:04) - Tim Tollefson parting thoughts
(43:26) - how to enter the running retail space
(45:47) - lessons learned working for Nike
(52:15) - intentionally creating in-store community environment
(57:00) - Nashville running scene
(61:05) - running memberships, unique inventory
(64:20) - advice for starting a running store, the zero to one

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Additional Links:

Mammoth Trail Fest
Exchange Running Collective
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Behind The Scenes: Mammoth Trail Fest (Tim Tollefson Interview) + Special Guest Lauren Osbourne

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Behind The Scenes: Mammoth Trail Fest (Tim Tollefson Interview) + Special Guest Lauren Osbourne