Business development is everyone’s job. Every employee, regardless of level or title, can and should do their part to propel their firm forward — to new clients, interesting projects, and positive PR. That’s what Carrie Villani and Doug Gonzalez of LERA believe. In a recent Best Practice episode, they talked about how marketing can naturally be incorporated into your workday, helping to grow both the firm and your individual career.

Interview Takeaways

Share your network
Business development is everyone’s job
Keep in touch with clients
Be consistent in marketing
Align your goals with your firm’s
Handle lead inquiries yourself
Remind your network of your expertise
Involve senior team members
Be upfront about problems
Learn the business of your business
Be the one who reduces stress
Grow from within

Show Links

Connect with Carrie Villani on LinkedIn
Connect with Doug González on LinkedIn
Check out LERA
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph

LERA: How to Move a Legacy Firm Into the Future (w/ Carrie Villani, Doug González)

Architecture & Engineering Business Strategies

LERA: How to Move a Legacy Firm Into the Future (w/ Carrie Villani, Doug González)