Anfisa and Ioana explore the future of UX maturity in product organizations, examining the shift away from user-centricity, the impact of AI, and how we can redefine the benchmarks for measuring UX effectiveness in the evolving design landscape.

This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠

In this episode:

01:04 Episode starts

02:35 Wix sponsorship

04:16 Catch up

09:39 What will UX maturity in product organizations look like in 2025 and in the years to follow?

21:07 What is coming up for us in the design industry? With a clear shift away from user-centricity, how do we navigate these changes? What role does AI play—will it benefit us?