Key Takeaways:

Curation is as Vital as Creation – AI doesn’t replace creativity; it enhances it. Blair emphasizes that knowing how to curate and refine AI-generated content is just as important as generating it.
Spec Ads Can Open Doors – Blair’s Adidas Floral campaign proved that self-initiated projects can be career-defining, attracting industry attention and unlocking new opportunities.
Instinct and Storytelling Still Matter – While AI can generate stunning visuals, human intuition, taste, and storytelling structure remain irreplaceable in making content truly compelling.
Adapting to AI is Crucial for Creatives – AI is reshaping creative industries, and those who embrace experimentation and evolve their skill sets will be best positioned for success.
Breaking the Spine Unlocks Originality – Blair challenges traditional storytelling structures by disrupting linear narratives, starting in unexpected places, and reshaping story arcs to keep audiences engaged.

Adidas Spec Ad: BlairVermette/AdidasAd
Blair's Instagram: Blair Vermette (@_blairvermette) •
Rabbithole: RABBITHOLE | creative studio
LinkedIn: (10) Blair Vermette | LinkedIn

00:00 Introduction to Blair and Rabbit Hole
00:25 Blair's Journey into Generative AI
01:53 The Impact of Generative AI on Creativity
04:35 Creating 'My Name is Gary'
07:51 The Cost and Constraints of Traditional Animation
14:38 The Making of the Adidas Spec Ad
19:02 The Viral Success and Its Aftermath
24:08 Scaling Up to Meet Demand
27:20 The Dilemma of Building a Team
28:55 The Importance of Instinct and Originality
29:48 Professionalism in Creative Work
30:16 Leveraging AI in Storytelling
34:50 The Value of Obsession and Specificity
36:02 Entrepreneurial Ideas for Creative Growth
44:02 Breaking the Story Spine
48:18 Navigating the AI Transition
50:58 Final Reflections and Encouragement

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

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