If you ever feel like you’re being lured into spending, you’re probably right. Marketers have mastered the art of playing on your emotions just like cults do. In this episode, Jen and Jill are joined by Dr. Mara Einstein of Buy Now! The shopping Conspiracy to break down how brands tap into your pain points, build a sense of community, and keep you stuck in a cycle of doom scrolling and spending.

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How Marketers Use the Same Tactics as Cults with Dr. Mara Einstein

Frugal Friends Podcast

How Marketers Use the Same Tactics as Cults with Dr. Mara Einstein