06 Mar 2025
31m

How Anastasia Soare built a beauty brand worth billions

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Masters of Scale

This Masters of Scale podcast episode interviews Anastasia Soare, founder of Anastasia Beverly Hills, a $3 billion beauty brand. The interview traces her journey from immigrating to the US with limited funds to building a global empire, highlighting her initial struggles, strategic partnerships (like Nordstrom), and the pivotal role of Oprah's endorsement. Soare emphasizes the importance of mastering one's skill, leveraging opportunities (like Instagram), and the unwavering dedication required for entrepreneurial success. Her advice to aspiring entrepreneurs includes meticulous planning, continuous skill development, and building a strong team.

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