315 - The Inside Scoop on LinkedIn Marketing with Alex Rynne, Senior Content Marketing Manager at LinkedIn

This podcast episode interviews Alex Rynne, a LinkedIn Senior Content Marketing Manager, about effective LinkedIn strategies for B2B marketers. The discussion covers common mistakes (e.g., expecting immediate results), tactical advice (consistent posting, diverse content formats), and leveraging LinkedIn's features (newsletters, video, ads). Rynne emphasizes the importance of audience-centric content, a full-funnel approach, and humanizing the brand through video and personal branding. Listeners gain actionable insights into optimizing LinkedIn presence for increased visibility and engagement, including utilizing organic and paid strategies and analyzing post performance data.