Advice Line with Lyndon Cormack of Herschel Supply Co.

This "How I Built This" episode features Lyndon Cormack, co-founder of Herschel Supply Company, offering business advice to callers. The show begins with Guy Raz summarizing Herschel's success story and then transitions into a Q&A format with two entrepreneurs seeking marketing and branding advice for their unique businesses: Memory Lane Jane (bespoke family history books) and Floordrobe (clothing storage solution). Cormack emphasizes the importance of brand storytelling, staying relevant to evolving audiences, and leveraging high-quality visuals. He suggests that the entrepreneurs consider luxury branding strategies and explore partnerships with complementary businesses to expand their reach. The episode concludes with advice for entrepreneurs to embrace failures as learning experiences.