Episode 494: Felicity Rogers of Cargo Crew

This episode interviews Felicity Rogers, founder of Cargo Crew, a successful modern uniform supplier. The conversation covers Cargo Crew's 23-year journey, including its origins, growth strategies (leveraging organic marketing and authentic connections), and recent expansion into the US market. Felicity discusses the challenges and rewards of working with family, the importance of curiosity and continuous innovation, and the decision to secure external investment. Specific examples include Cargo Crew's unexpected collaboration with Gwyneth Paltrow and Paris Hilton, highlighting the power of organic marketing and product quality. Listeners gain insights into building a thriving business, navigating growth phases, and fostering authentic customer relationships.