How to sell paid partnerships - even with a small audience

This podcast episode features an interview with Lex Roman, a newsletter writer and subscription marketer, on how small creators can secure paid partnerships with companies. The discussion covers Lex's approach to partnerships, which involves offering a bundled package of services beyond simple ad placements, leveraging her skills and multiple channels (newsletter, LinkedIn, etc.). Lex shares her proposal structure, emphasizing the importance of demonstrating clear ROI for potential partners and focusing on a genuine endorsement rather than just exposure. She advises creators to identify potential partners they already use or recommend, craft a concise proposal highlighting mutual benefits, and actively promote their partnership offerings on platforms like LinkedIn and X (formerly Twitter). The episode concludes with practical advice on pricing strategies and attracting potential partners.