328 - LinkedIn’s Untapped Business Potential - With Michelle J. Raymond

This podcast interviews LinkedIn specialist Michelle J. Raymond about strategies for businesses to leverage LinkedIn effectively. The conversation explores the reasons for businesses' hesitancy to utilize LinkedIn, highlighting the shift from secrecy to transparency in modern business communication. Raymond emphasizes the importance of a targeted approach using LinkedIn's search function, focusing on building genuine relationships rather than aggressive sales tactics. She advocates for "page advocacy," using company pages to support employee branding and create a stronger overall presence. A key takeaway is the "RATE" framework for company page content: Relevant, Authentic, Thought Leadership, and Empathy.