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你的身邊有社會新鮮人嗎？本週的《英語咖啡館》是電商讀書會的Lydia和Cariya老師，要來和John老師聊聊2025年Z世代的消費行為趨勢！據統計，Z世代已逐漸要成為社會上的主力消費者，他們獨特的消費習慣和行為模式，正在重塑改變整個市場。

本集裡面我們討論了四個Z世代常見的消費習慣，例如在日常消費上注重「平行替換品」和「划算」；加入會員計劃主要是因為優惠而不是喜愛品牌等等，另外社群媒體也是Z世代分享和找尋產品的主要來源喔。

Do you have any new fresh graduates working with you? This week’s episode of English Café features Lydia and Cariya from the exc study group join John to discuss Gen Z’s consumption trends for 2025! According to statistics, Gen Z is gradually becoming the main consumer force in society, and their unique consumption habits and behavioral patterns are reshaping the entire market.

In this episode, the four common consumption habits of Gen Z—for example, they focus on “dupes” and value-for-money in their everyday spending; they join membership programs mainly for the discounts rather than brand loyalty; and social media is a primary source for them to share and discover products.
Do you have any other observations of Gen Z consumption behavior? Send us your observations and we will give you a shout out!

英語咖啡館 Ep.257: 電商學英語 - 行銷人必知的2025 Z世代消費密碼 What Gen Z behavior mean for e-commerce in 2025

通勤學英語 15Mins Today

英語咖啡館 Ep.257: 電商學英語 - 行銷人必知的2025 Z世代消費密碼 What Gen Z behavior mean for e-commerce in 2025