#243: Brock Johnson – How to grow on Instagram in 2025

This podcast interviews Instagram growth coach Brock Johnson about strategies for increasing reach and engagement on the platform. The conversation covers Johnson's daily routine (including minimal content creation time and heavy use of DMs), his content creation workflow (outsourcing editing, focusing on hooks), and advice for optimizing posts for shares (identifying five shareable content types). Johnson emphasizes the importance of posting consistently, even if the content isn't perfect, and using DM automation for promoting off-platform content. Listeners gain practical advice on improving their Instagram presence, including optimizing their profile and using calls to action to encourage shares.