Stella Garber is Co-Founder and CEO at Hoop (Seed).

Hoop is AI task management for busy people. From meeting to Slack to yet another meeting to your email inbox, Hoop captures and prioritizes your tasks.

Here’s what we cover:

How do you incorporate customer research and insights at Hoop, what are your goals;

What have been the results;

Do you have a systematic approach to customer research;

In your research, do you ever ask “why do you think this product can change your life?;

Why is customer research important.

Stella on LinkedIn: www.linkedin.com/in/stellagarber

Hoop: www.hoop.app

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠www.linkedin.com/in/annafurmanov⁠⁠

Website: ⁠⁠furmanovmarketing.com

217 - How Customers Write Our Marketing Copy (Stella Garber, Co-Founder & CEO at Hoop)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

217 - How Customers Write Our Marketing Copy (Stella Garber, Co-Founder & CEO at Hoop)