#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform

This Creator Science podcast episode interviews Lara Acosta, a fast-growing LinkedIn creator, about her content strategy. The discussion covers Acosta's approach to creating engaging LinkedIn posts, emphasizing storytelling and a concise writing style (the "SLAY" framework). Acosta advises against over-reliance on video for LinkedIn growth, suggesting that text and image-based posts are more effective for building an audience on the platform. She also shares her post-publishing engagement strategy, which involves actively interacting with comments and other users' content. Listeners gain practical advice on optimizing LinkedIn content for reach and engagement, including tips on connection requests and utilizing company pages strategically.